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Our Journey

Rewind to 2013, Pretty Lavish was launched out of the back of sisters Stephanie and Samantha Frost's living room. The girls noticed an opportunity in the market bridging the gap between high street and luxury fashion. So in 2013 with Samantha’s fashion buying knowledge and Stephanie’s finance expertise they decided to launch Pretty Lavish and run it alongside their full time jobs. With an unbreakable bond, the combination of one business head and one creative head, they were determined to make Pretty Lavish a success. 

They had little money to invest therefore social media was their only form of marketing. They worked closely with influencers when the industry was just taking off and saw fantastic results from their collaborations very early on. As things got busier their lovely Mum agreed to convert her loft into an office/studio for them where they continued working alongside their jobs in the evenings and weekends.

The first collection that was designed in house saw an amazing response and the girls quickly realised they needed to devote all of their time to the brand. They took the risk to leave their jobs and as sales continued to grow they soon took on their first members on staff. They quickly ran out of space in their mums converted loft, and so in 2017 took the decision to open up the first Pretty Lavish store and office space in Hertford, Hertfordshire.

Fast forward to today, we are a worldwide recognised fashion brand best known for our sophisticated occasionwear, luxury knitwear and more recently our sleek and modern bridesmaids collection. Our collections consist of timeless trends and each piece gives the impression of a thought through and considered outfit choice whether that is for an evening out or a cosy night at home. Each collection is passionately designed at our Head Office in the leafy countryside on the outskirts of London. In 2019 Pretty Lavish was nominated by Drapers for the ‘Young Fashion Brand of the Year” award.